NMIMS MBA Digital Marketing Solved Answer Assignment
15
Oct
2024
Digital Marketing
Introduction
The marketing funnel, also known as the buying funnel, is a graphical representation of all of the stages a client must go through before purchasing a product or service. In 1910, American philosopher John Dewey described the five steps customers go through before, during, and after acquiring a commodity or service. This was the beginning of the customer life cycle concept.
Concepts and applications
We are all aware that the consumer holds the most power in the market. At this point, businesses must sell their wares to end users. Therefore, a client should use caution when dealing with the brand. To accomplish this goal, a corporation must promote its products to raise awareness of those products among consumers. Traditional and digital marketing are the two distinct approaches to customer acquisition. Advertisements in newspapers and television, as well as the distribution of flyers and other similar methods, are examples of traditional marketing approaches. On the other side, digital marketing includes advertisements posted on social media platforms, the creation of websites, marketing through influencers, and advertisements posted on YouTube.
Conclusion
Every single one of our customers goes through the sales and marketing funnel. On the other hand, we may design user-friendly content for all our potential customers, but this would mean that only a subset of customers would be happy and satisfied with the product. For instance, someone familiar with our brand may skip forward in the sales funnel and go straight to either the middle or the final step.
Introduction
In most cases, businesses look for ways to enhance their working environment, as well as the level of satisfaction their customers and employees feel.
Companies can develop new protocols using the 6s technique, boosting worker safety and efficiency. If we manage a company or a group of people, it may be beneficial for us to discover and understand more about the 6s approach and why it is helpful.
Concepts and applications
Let’s discuss the 6s implementation strategy that will help fresh blossom-
a) Documenting each phase- The organization needs to record what was discovered during the six primary stages and document it. This will allow them to keep track of any modifications that were made for future reference. This may make it easier for the company to put what they have learned for the first time into practice in their upcoming endeavors. We know that we cannot put in the same amount of work every time, just as we did the first time. It will require a great deal of effort, time, and a shift in our focus.
Therefore, the organization must record the most important points and conclusions they have discovered.
Conclusion
Utilizing the 6s approach can result in some advantageous outcomes. The 6s process can assist a company in cutting expenses by getting rid of unneeded things and providing trash management services. This is made possible by the system’s elimination of waste. As was just mentioned, it helps us schedule the maintenance of our machinery and equipment, and it also has the potential to reduce the amount of equipment that needs to be replaced, which in turn helps us save money.
Conclusion
Some key distinctions can be made between conventional marketing practices and contemporary ones. Advertising for Fresh Blossoms has been done more traditionally until now; the company has yet to adopt modern marketing strategies.
3b. Introduction
As was just mentioned, there are a lot of different approaches to digital marketing. People are moving away from traditional marketing strategies and toward digital and modern ones since the former are more successful and efficient than the latter. The current approaches offer significantly more knowledge and produce superior results.
Concepts and applications
Let’s discuss different social media platforms that Fresh bloom can use for advertising purposes-
a) Facebook: Facebook dominates the social media landscape like no other platform.
This social media network is still quite popular, although eighty percent of its daily active users are in countries other than the United States.
Users use this platform in many different parts of the world. This platform allows Fresh Bloom to sell its products more effectively and potentially boost sales.
Conclusion
Company owners have found that social media has been a boon when selling their wares. In particular, over the past three to four years, when business magnate Mr. Mukesh Ambani has made internet services significantly more affordable so that everyone may use the internet.
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